Hits:Updated:2016-08-17 14:08:53【Print】
| With the rising cost of production, speed hot faucet industry profit margins were forced to shrink, speed hot water tap businesses in order to expand the market share, improve product sales, not only can not easily raise prices, but often had to to discount the slogan promotions. This gives the speed hot water faucet industry's overall development has brought some obstacles. Promotion can only boost short-term sales growth Fast hot water tap sales bottlenecks, except the objective influence of the external environment, internal competition mechanism, product development philosophy is also an important reason. Speed hot water faucet industry to establish early, because the information is not transparent enough time to become a huge industry, attracting the attention of many investors. Along with the growth of the industry, increasingly fierce competition between brands, fast hot water tap enterprise development more and more pressure, even many corporate executives still in the profit - oriented ideas, so as to ignore the product innovation and technology research and development. The interaction of internal and external, the rapid heating faucet industry into a vicious circle of price war, many companies said that fast hot water tap sales into the problem, the enterprise is a last resort do various promotions. In the eyes of consumers, speed hot water tap promotional activities rich category, all year round, of fast hot water tap desire to buy no longer anxious, wait-and-see state; also value on the speed of the hot water faucet products itself, the quality questioned. Overall, sales promotion can only boost sales growth, but it is a long-term impact on the brand building and even the development of the industry. Correct brand concept to avoid price war Many well-known rapid heating faucet brand opened the discount war, way is fear of other companies to grab the opportunity, split off the original brand market share, and secondly is afraid in a wave after wave of promotional war, not to engage in activities difficult to the visibility started. The enterprise turns staged price war is really cornered, but this situation should be how to avoid? First, to correct the brand concept, appropriate to reduce promotional screenings. The ultimate goal of promotion is to form a brand influence, speed hot water faucet enterprises can be through the corporate culture, brand concept into a number of promotional activities, to stimulate the consumer's deep memories of the brand. The proliferation of promotional activities, but will reduce the brand style, as well as carefully planned one or two major promotional activities, to earn the eye of consumers. Secondly, the speed of hot water faucet enterprises can expand the market influence with the help of public welfare, a sense of responsibility of enterprises can be trusted. Standing in the same way as a man, especially the production oriented enterprises are highly responsible for the consumer to get the support of consumers, in order to be far ahead in the market competition. Fast hot water tap enterprises should pay more attention to public welfare undertakings, of course public just don't donate money, donate building, more important is to spread love and caring corporate social belief transfer. |
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